SAP CRM Functional

Online Training Course Details..

Introduction to:
Fundamentals and architecture of SAP CRM
SAP CRM Marketing
SAP CRM Service
Implementation & operation of SAP CRM

CRM Base Customization: CR 100

 CRM basic data:
Account Management
Organizational model
Product master
Customizing settings for each object
CRM business transactions
Overview of generic functions in business transactions
Activity management§
Customizing for these objects
Process control and determination
Partner determination
Overview of pricing in CRM

CRM billing
Basics concepts of CRM middle ware
Introduction to the CRM Web Client User Interface

CRM Marketing :  CR 600

Overview of marketing management in SAP CRM
Marketing Plans and campaign management
Working with marketing projects§
Preparation and Execution of campaigns§
Segmenting business partners
Marketing attributes§
Graphical Modeler§
Creating profiles and target groups§
Personalized mail forms
Creating personalized e-mails§
Marketing Product Proposals
Lead Management and Surveys
Campaign automation
External List Management
Special Functions and Features in campaign management

CRM Sales:  CR 300

Opportunity management and Pipeline Performance Management
Copying control
Quotation management
Order management
Special functions in quotation and order management
Pricing in SAP CRM Sales
Contract management
Rebate processing
Activity management in SAP CRM Sales
Visit planning
Territory management

 CRM Service:  CR 700

• Maintenance of technical objects
Installed base management
Individual objects
• Service contract processing
Service agreements
Service contracts
Service plans
• Service order processing
Resource planning
Service confirmation
Service billing
ERP Integration
• Complaints and returns processing
Complaints and returns
In-house repair processing
IT Service